By Somali K Chakrabarti
'Sell the destination, not the plane'
has been a long standing adage for airlines marketers.
People do not fly the plane just for the sake of it, they take a plane to reach a destination. The adage holds true for hotels as much as for airlines.
So far, digital marketing by hotels in India has been all about their properties and services; destination finds little mention in digital marketing strategy as of now.
This, however, is likely to change ! 
As tourism industry matures in India, destination should become the centerpiece of the strategy for hotels that want to push up their direct sales. In future, mobile concierge services may emerge as an essential component of the destination centric digital strategy for hotels.
The Gateway Hotels (a brand of the Taj group of hotels), for instance, has taken a lead over other hotel chains by adopting a mobile concierge for their hotel in Agra.
Smart devices are now powerful machines that can be harnessed to deliver traveller experience that is not possible on the web. An interactive mobile concierge with engaging destination information can be a dynamic customer engagement tool having the longest interface with the customer. Using a mobile concierge, a hotel can engage the customer right from the time of booking to much after their stay.
If you are a wired traveller with a mobile concierge, here’s how hassle- free, travel will be you.
No comments:
Post a Comment