By Somali K Chakrabarti
The use of 'Jugaad Innovation', as a management philosophy, has received much attention from business and academic community all over the world, particularly the west. Essentially an Indian phenomenon, Jugaad is seen as an approach through which people devise indigenous work-around methods to overcome constraints.
To the western world, Jugaad Innovation is projected as the use of frugal and flexible approach to innovation, used in emerging countries to bring about breakthrough growth. This concept as elucidated in the book ‘Jugaad Innovation’ by [Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts] found huge popularity in many developed nations of the west and in Japan, where companies have incurred huge investments in R&D, with limited returns in the past few years.
The use of low cost innovative solutions finds universal appeal, particularly when businesses worldwide are reeling under the pressure of resource constraints.
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