Friday 26 December 2014

Clean India – Sanitation and hygiene starts with You and Me

By Somali K Chakrabarti

There are more cell phones than toilets in India.

It is a well known fact by now that whereas nearly 45 per cent of India’s population uses cell phones, only 31 per cent of the population has access to improved sanitation.
Poor and inadequate sanitation have been a major cause of diarrhea and infections among young children. The other fallout are malnutrition, stunting, premature deaths, wasted time and productivity, and tourism losses.
This is likely to change with PM Modi’s emphasis on cleanliness and proper sanitation facilities, and the launch of ambitious ‘Swachch Bharat Abhiyan’, to make India clean by 2019. No longer it is undignified to talk about the existing sanitation problems and the need to build toilets to end open defecation in India.
To make the mission a success, many corporate houses, NGOs, media and other agencies have joined in to address the rising need of hygiene and sanitation in India. Many initiatives have been taken up for constructing toilets in rural areas, promoting the use of toilets by running  sanitation and hygiene campaigns and developing proper waste disposal and management systems.
RB India and NDTV have partnered to launch “Dettol – Banega Swachh India” and are organising a 12 hour LIVE televised CLEANATHON on 14th December, 2014, which will bring together the entire nation towards better sanitation & hygiene.
While there are systemic or behavioral issues to be tackled at the broader level, You and I as individuals, can also do our bit to make India clean and hygienic.
Sanitation starts with You  and Me

Much like charity begins at home, sanitation and hygiene starts with you and me.  


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