Friday 3 April 2015

The Decision towards Self-Reliance

By Somali K Chakrabarti
In my last post The Power of Storytelling, I had mentioned about the advertisement ‘Will of Steel’ that inspires us to break gender stereotypes.
Here’s an equally moving advertisement from HDFC Life Insurance that shows a dad giving his daughter an opportunity to be self-reliant.
This touching ad shows a father helping his child put on her anklets (ghungroos) on her artificial titanium foot after he takes her to join a dancing school. The child keeps on insisting that her father ties up her anklets each time she dances. Slowly he convinces her to tie it on her own.
With a smile of satisfaction, the father watches his daughter adjust anklets on her titanium foot, by herself, and perform in a dance ceremony with a group of other children.

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